Export Strategy Development

Understanding export behaviour is quite complex as a myriad of micro-firm, product-specific, or sector specific factors on the one hand, and micro factors on the other hand, influence export growth potential. A country that exports its primary raw materials is bound to be poor.

To succeed in exports macro-economic strategies should be put in place, considering that:
Incentives must be well conceived, meaning that the main objectives should be to encourage the use of the locally available raw material at the optimum, in manufacturing a finished product and by creating to the maximum new job opportunities.

There must be effective rates of incentives varying according to export priorities. A nation that develops its manufactured exports creates a protection from imports. Why manufactured products should be given the highest incentives in exports
America's economists say that every $1.00 in manufactured goods generates an additional $1.43 worth of additional economic activity - more than any other economic sector. Moreover Manufacture is the best engine for economic growth, for the following reasons: