Value Added Services
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Services of other enterprises
Description
Mobile value-added services (VAS) are those services that offer differentiation and the opportunity for service providers to generate a revenue from the premium billing offerings. Mobile VAS include non-voice advanced messaging services such as:
- SMS-MT (Mobile Terminated): SMS (MT) are transported from the SMSC to the handset and can be submitted to the SMSC by other mobile subscribers via MO-SM or by other sources such as voice-mail systems, paging networks, or operators.
SMS MT Services allow the deployment of various applications such as:
- Information Services (loyalty card members, delivery confirmation etc.)
- Real-time notifications and alerts (banking, finance and stock alerts, travel, sporting results)
- Direct Marketing offerings (promotions, new product announcement, events and shows, m-coupons)
- Ring tones, Logo downloads
- Quiz, live games
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Value Added Services
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