Benchmarking
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Description
"The tough thing about success is that you have got to keep on being a success" - Irving Berlin
Understanding the scope and power of benchmarking is a strategic imperative in any business, as it allows existing businesses to defend their position, as well as attack new business opportunities.
Benchmarking is a structured process of identifying, understanding, and adapting outstanding practices of industry leaders to help a company improve its performance and achieve sustainable competitive advantage. It involves measuring and comparing key aspects of the organisation relative to customer expectations or competitors.
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Benchmarking
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