Olam's entry into the Pulses & Beans business was initiated by leveraging its distribution strengths in some of the key markets in S E Asia and Africa. We started this business by offering beans to existing set of customers. From this niche participation, we have now expanded our distribution presence in the Indian Sub-continent as well as other consuming markets in S America and Europe.
Olam is emerging as a significant player in the Beans & Pulses business. A niche business three years ago, is now evolving into a global business reaching some of the most important markets and origins of the world. We are leveraging our redistribution strengths in key markets to establish ourselves as an important and reliable supplier of pulses. Concurrently, we have made selective investments in the producing countries to achieve delivery capability across a range of products including Kidney beans, Peas, Lentils, and Chickpeas.